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In advertising image is everything and so is the message you send. These days, with most goods and even services, becoming a commodity the image you project when you brand yourself online is a vital element of your online success. You’d be forgiven ...
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A Press
Release is like a business card. The way it has been written, structured and
then released, it says something about your company, services and
professionalism. Handled properly it can become a potent means of increasing
traffic to your website...
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By some accounts Microsoft has spent $600 million and five years rebranding its MSN search and changing its algorithm to Live Search. The result? In February, 2005, Microsoft's MSN Search accounted for nearly 14% of all US Web searches, compared with a 46...
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Usually if you take an almost unlimited amount of money and an equal amount of talent and technical expertise and you apply them to a business model you can be reasonably assured that you will end up being successful. At least that is the conventional wis...
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A slow down in an economy is never good and the moment this slow down becomes global, exacerbated by a domino effect of inter-related financial relationships and mutual over-exposure it can often lead to a perception of the condition of a particular marke...
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Web 2.0 is one of those terms which started life as a something that sounded too good not to have a meaning. It first surfaced at the end of 2004 when Tim O’Reilly organized the first edition of the Web 2.0 Conference. And evolved with use and usage to ...
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SEO is such a minefield these days that it’s hard to tell the wood from the trees. If you check online you will find about as much free advice as you can handle. Unfortunately it is either wrong, out of date, inapplicable to the ‘average’ webmaster ...
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You can have the best business model in the world, sell the best product ever made or provide a valuable service everyone wants at an unbeatable price and still struggle to make more money than a lemonade stall if the people who are most likely to need yo...
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The days when a website with a landing page containing the right info was all that was needed to convert online visitors to customers are about as dead and gone as the 20th century. In the 21st century world online visitors are as sophisticated in the way...
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The crucible where demand meets supply is where books and knowledge come together. If you are an expert in a particular field a book becomes the perfect opportunity of reaching a wider audience, setting up a parallel income stream and monetizing the knowl...
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In 2005 in the UK alone 205,000 books were brought to print establishing a world record with the USA following in second place with 176,000 books. Since then the trend has continued. With nearly 400,000 new books published each year in English speaking co...
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It sounds totally like Scrooge to say that Christmas time is the best time to think about business but actually the sentiment behind this is nothing less than the best possible opportunity to enjoy the enforced period of inactivity that Christmas tends to...
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The old adage of ‘on the phone you are the company’ still holds true, even in the web age but since dynamic websites have empowered company employees and website owners to put up pages in minutes an interesting issue has emerged. On the phone, should ...
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Unless you are writing a work of fiction a non-fiction book has a specific target audience which also defines its message, purpose and style. Commercially speaking every book is a product, no less skillful to produce in terms of artistic endeavor than a b...
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A recent article on Wired announced the death of Blogging and the ability Bloggers used to have to generate attention and amass traffic on their websites. The article raises an interesting point as to whether Blogging is really dead or is this merely an...
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The days when a publishing house put major money behind an author’s book are about as gone as the notion of the ‘gentleman-publisher’. These days books are commodities, just like everything else, and the marketing decisions regarding them are based ...
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Amazon is the biggest online book seller in the world. This was a status it achieved from the very beginning and it has held onto it in the face of stiff competition. More than that, the power of Amazon to shift copies of your book internationally have ma...
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There is an approach to making money from your website and it has absolutely nothing to do with its functionality. In order to successfully monetize an online business you need to have a very clear understanding of what you are going to do and why.
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Without wanting to be unkind to cats I know there are only so many ways to skin one and the same numerical limitation applies to monetizing a website. The options here are strictly logical: Google AdSense and online ads – provided you have a website tha...
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The viability of the idea of a search engine bringing out an open source browser has been verified by the fact that Chrome, Google’s latest free, open-source, offering is already the fourth browser on the web in terms of usage, just a month after releas...
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