Just as the summer holidays end we, at WebDirectStudio come into our busiest time of the year as everyone who had an idea which required a website designed or an eCommerce web presence suddenly realises that the clock is inexorably, ticking and the time the needed it is actually yesterday.

So far, so good. What happens next is what causes so many online business to fail. Working under the increased pressure of being an owner, an investor, the main ideas man and the person who will probably answer all the emails, the prospective website owner begins to cave in under the pressure of managing it all and starts to ask for things he has seen on websites he has researched without taking the time to properly analyze if they apply to him, if they will truly benefit him and if the cost of their design and implementation is truly justified.



As you’d expect this type of operating begins to exert its negative influence on the available web development budget as projects grow in functionality for no justifiable reason. It also causes time-slippages, scope-readjustments and longer end-dates. I totally understand the pressures most prospective webmasters labour under. I also get why it is so much easier to leap in with both feet and say “I want a website in time for Christmas” instead of starting from the point that’s most important which is what are you actually trying to achieve?

From that simple question we can put together the business model necessary to help you get there. This then defines both the site functionality you need and your budget and, better still, allows us, when the budget is under pressure to suggest alternative solutions which reduce costs, defer some type of development to be rolled out later or develop a combination of existing factors which overcome the issue without increasing costs.

With a client base across over 19 different countries and in-depth experience in developing web-based businesses in different markets we tend to work best when we know what is the main goal and the ultimate aim. If you are planning to start an online business and want to get a website up and running in time to capitalize on the Christmas trade then you’d do well to start with pen and paper and simply lay down the question to a single answer: What do I really want to achieve?

The Web Direct Studio company Blog is penned by a number of our in-house staff from our different areas of activity. They write anonymously in order to free their range of expression, particularly when it comes to criticizing their sector of activity or making observations about their job. They work under a simple edict: What you say must make sense and must fit in with the tone of our online business. Apart from that they are the ones who choose the topic they write about in each Blog post.