Every MBA graduate knows that to successfully bridge the gap between a product and its audience you need to have a decent delivery system and price it at a level which does not create threshold barriers.

Basic as this may be it has taken eBook Reader providers a decade to grasp with Sony finally breaking from the Kindle price range to offer credibility in price, styling and quality alongside a brand that has come to stand for a certain edge of cool.

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Skype changed the face of web telephony and launched a thousand VOiP (Voice Over Internet Protocol) business plans. It also became the means through which millions of people contact their customers and do business whilst keeping overheads low.

Now, Skype belongs to eBay which paid $2.6 billion (£1.6 billion) for the voice-over-the-internet system in 2005, and at the beginning of 2009 Skype filed a claim in London against Swedish company Joltid, which is controlled by Skype co-founders Niklas Zennstrom and Janus Friis over a license sharing agreement. Joltid filed a counterclaim and the two, at present, have agreed to disagree with no resolution in sight.

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Newspapers are on their way out or at least their dead-tree versions seem to be. Venerable institutions like the New York Times and the world’s oldest Sunday paper, The Observer are facing choppy times in what appears to be a sign of the times.

The trend is as inexorable as it is slow and logical. Old publishing is expensive and in an increasingly fragmented market which relies on a global reach as well as local one to just break even the writing is on the wall, except that newspaper execs have not yet seen it and there are still not very clear answers to the question of what is going to replace dropping ad revenue and increase circulation figures.

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