In 2005 in the UK alone 205,000 books were brought to print establishing a world record with the USA following in second place with 176,000 books. Since then the trend has continued. With nearly 400,000 new books published each year in English speaking countries alone.
When we take into account the number of self-published books which come out and the number of eBooks then the figure becomes very large indeed. Clearly we are in love with the written word in all its forms whether in print or digital. In the information age information is what we crave and books and writing provide exactly this.
It sounds totally like Scrooge to say that Christmas time is the best time to think about business but actually the sentiment behind this is nothing less than the best possible opportunity to enjoy the enforced period of inactivity that Christmas tends to bring and take a breather from the daily gri...
The old adage of ‘on the phone you are the company’ still holds true, even in the web age but since dynamic websites have empowered company employees and website owners to put up pages in minutes an interesting issue has emerged. On the phone, should you happen to make a mistake which tarnishes ...
Unless you are writing a work of fiction a non-fiction book has a specific target audience which also defines its message, purpose and style. Commercially speaking every book is a product, no less skillful to produce in terms of artistic endeavor than a beautifully aged single malt or a popular beer...
On any given week we get between one and four requests to help someone write a book. Ghostwriting is a relatively straightforward process when it comes to creating a non-fiction group. A book, in order to be created properly, requires a certain structure and depth and requires the skills of at least...
A recent article on Wired announced the death of Blogging and the ability Bloggers used to have to generate attention and amass traffic on their websites. The article raises an interesting point as to whether Blogging is really dead or is this merely another one of those media-sensationalist title...
The days when a publishing house put major money behind an author’s book are about as gone as the notion of the ‘gentleman-publisher’. These days books are commodities, just like everything else, and the marketing decisions regarding them are based on cold, hard currency value. This means that...
