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Design Services Magazines & Newsletters
Design Services Magazines & Newsletters
| Magazines and Newsletters |
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 A well-designed, carefully written and professionally edited newsletter can become a powerful tool for managing your existing customer flow better, increasing upsell and repeat sales and communicating better with your customers. Newsletters, whether printed or digital have the power to do more than that though. They can help you increase the impact of your company brand, better educate your customers and manage the perception about your company services or your company products. At Web Direct Studio we understand the need to justify every expense in terms of what you expect to get back from it and our expert graphic designers and journalists work closely with you to achieve not just a stunning combination of graphic design and written content but also a powerful tool for advancing your business further.
Our knowledge of what works in the digital world can benefit you in terms of creating a digital newsletter that allows you to drive more traffic to your website in a way that benefits you the moment the newsletter is sent. We can advise you on the best way to send your newsletter and how to set up the kind of metrics that will allow you to track the response.
 Similarly, if it is print we can advise you on how to track the newsletter response and how to analyse it. Our cross-disciplinary experience allows you to benefit directly from the knowledge of a graphic design and NUJ-trained writing team and take your business to its next level of development. Magazines
Magazines fall into three distinct categories: 1. Circulation (with an ad-revenue based model), 2. Promotional (which you use to promote specific aspects of your business, gain kudos and increase customer education and brand awareness) and 3. Sales (which employ an indirect selling technique that’s driven by the content. Although all magazines can be financed by advertising it is only those which are based upon circulation figures that are essentially ad-revenue based. It is these also which need a distribution network and distinct presentation points and dedicated sales staff to promote them. Promotional and Sales magazines are adjunct to your business and an additional tool that helps you win sales, strengthen your company brand and better manage customer relations. The writing, design and general layout as well as the printing (if they are print magazines) are crucial elements in the effect they have upon those who receive them. Today’s customers are sophisticated in their judgement and refined in their expectations. Our graphic designers, NUJ-trained journalists and business advisers can help you achieve a magazine presence that will permit you to expand the reach of your business. Depending on your target audience, type of industry you are in and your expectations we will also be able to advise you on the best possible delivery method for your magazine. We also offer newspaper design and production. Some samples of Newspaper production (Design, Layout, Writing): |
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