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Thursday, 14 August 2008 17:20 |
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In the good ol’ days of the web when there were more dreamers than businessmen working online it was common to think that all you needed was a computer, a modem and a website and the millions and million and millions of people who are online would form a credit-card waving crowd storming our website, eager to swell your bank account with their offerings.
In the cold, harsh light of the 21st century online market place this sounds so lame that you begin to suspect that those who were online back then may have been taking something stronger than caffeine to stay awake.
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Monday, 11 August 2008 21:34 |
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When we set up in web design oh, so many years ago, we worked locally. Our first client was a pizza delivery shop in Stockport. The second was his cousin delivering pizza in Birmingham. For a while we almost thought that the pizza business was our destiny. What changed everything was the fact that our site, thanks to the SEO efforts of our SEO engineers, started getting traffic from all over.
We suddenly had customers from Australia, New Zealand, the US, Greece, Belgium, Cyprus, France and even Russia. Each site became for us a foray into new markets, new clients, new business cultures and an opportunity to create more than just a website, an opportunity to help create a tool that gave our client a true advantage in their home market.
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Sunday, 10 August 2008 15:34 |
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Each week we come across literally dozens of clients who tell us something similar and because we work online ourselves and pour a great deal of who we are into what we do it strikes a chord and we understand it. At the same time we know that in a different context this kind of approach and sentiment makes no real sense at all.
A dentist’s drill only costs a few hundred dollars and it can be bought by anyone who understands the simple instructions required to use it but that does not mean that “a whole day spent drilling on my teeth” is any kind of activity anyone would safely contemplate. Arguably, drilling teeth is no less a beneficial activity, as it leads to better oral health and better general health, than spending time working on your site so the question arises why is one considered more professional than the other.
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Wednesday, 06 August 2008 14:11 |
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In the everyday world of business with the pressures, pulls and tags from every possible side we all work in such an intense manner that it is way too easy to forget than everything we do to our external customers and everything we get in return from them go to answer that simple question: ‘Why should I choose you?’
These days even Microsoft and Google have stiff competition and this is also true for the rest of us in every sector. The question why should a potential customer choose you also applies to you. If you are offering a particular business or service you need to think carefully why you are choosing to attract that particular type of customer.
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Monday, 04 August 2008 13:53 |
As a long-standing company which is active in fields that range from graphic design, to dynamic websites, search engine optimisation, website content creation and writing, editing and eBooks we often get requests from other professionals who have noticed our international clientele asking for advice on negotiating payment, terms and conditions.
It is important to clarify at this point that in an international market place where companies regularly compete with individual freelancers working out of low-pay economies such as Pakistan, India and Malaysia customer loyalty or even customer custom based purely on price is not a good deal. It creates unwarranted pressures on both sides of the supply-and-demand equation which never make for lasting customer relationships, and usually leads to a lot of mutual acrimony which is never good for business.
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Thursday, 24 July 2008 04:15 |
If the moment you put pen to paper and fingertips to keyboard is past you are now in that strange no-man’s land where everything seems equally possible and you feel the need for some direction. Incredibly enough, no matter how hard you thought the book was to write in terms of birthing pains it is only the beginning.
So armed with your manuscript let’s explore what lies ahead for you:
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Monday, 21 July 2008 18:27 |
Effective, detail-orientated, outside-the-box thinker, are just some of the CV or résumé buzzwords we see at Web Direct Studio when aspiring employees send in their calling cards. We reject almost everyone who uses buzzwords like that and a recent Tech Republic article on why job applicants fail to get an interview shows that we are not the only ones who feel that way.
We know that you want to get the job which is why you sent your CV or résumé in the first place but if you are really looking to catch our attention the last thing you should be using is over-used, clichéd, out-of-the-box ‘buzz words’ which have been overused to the point that they no longer hold any currency to sway our decision.
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