Website SEO (Search Engine Optimization)

Search Engine Optimization is a cat & mouse game played by search engine engineers and search engines. The latter constantly keep changing their algorithm looking to create greater relevance in search engine results and filter out search engine optimization techniques which promote sites perhaps a little undeservedly. The former keep probing search engine performance changing test sites’ content and programming and carrying out a host of off-page optimization techniques and then evaluating the results. 

The point is that search engine optimization is not a ‘one size fits all’ game and it is not something which can be done blindly.

The moment we agree to optimize your website we will:

• Run a complete analysis and file a minimum 15-page report
• Look at your site’s content
• Examine your site’s structure
• Analyse your site’s coding
• Look at your competition
• Run keyword research
• Check your site’s indexing
• Check the number of back links your site has
• Check your site’s Page Rank (apparent) and true Page Rank
• Analyse your competition

These are steps which need to be completed before we start to optimize your website for improved placement in search engine indices.

While every site is unique there are distinct activities we undertake which, in a very broad sense, apply to the majority of websites we optimize.

These include:

• On-page content
• Off-page content
• Hub-page building
• Social tagging
• Social marketing
• Search engine marketing

Within these, when we start to work for your site, we create a unique pattern of activity designed to give you results fast. This means you will get more traffic and higher search engine visibility. You will also get monthly reports showing before and like activity and explaining it in plain English.

Because search engine optimization is an ever-shifting field we make sure we keep up to date with the techniques we use through constant experimentation on more than 30 test sites. This means that when we get to work on your website we apply techniques which really work rather than go through a learning curve on your time. You get results fast and because we use purely organic techniques your website will tend to hold onto the gains it makes in the search engine results pages (SERPs).

As you would expect in a field which is as volatile as SEO with results governed by algorithms which we cannot control and update frequencies which are on the whim of each search engine there are few short-term guarantees. However, unlike most SEO firms, when it comes to long term projects, because we know that we can analyse any changes made to a search engine algorithm, gauge their effect and take the appropriate actions, we can guarantee the results.

Case study: from Search Engine Optimisation Zero to Google Hero

- check out how it was done in just four weeks

Zero to Hero integrated SEO approach (pdf)